Top 5 Consumer Finance Apps in South America: Q1 2025 Performance

In the first quarter of 2025, the top consumer finance apps on a unified platform in South America showcased varied performance trends. Here's a closer look at their metrics, based on data from Sensor Tower.

Mobills - Budget Planner from Toro Investimentos Ltda. saw a peak in weekly revenue at around $42K in early January, gradually decreasing to approximately $22K by March. Weekly downloads started strong at 28.9K, with a slight dip towards the end of the quarter, closing at about 23.6K. The app maintained a high number of weekly active users, starting at 632K and ending at 504K.

Organizze Budget Planner experienced fluctuations in weekly revenue, initially around $11.4K, peaking at $13.7K late January, and dropping to $8.6K by the end of March. Downloads remained relatively stable, ranging from 10K to 8.3K weekly. Active users showed a steady pattern, starting at 226K and finishing the quarter at 214K.

Splitwise maintained consistent revenue, peaking at $14.6K at the beginning of the quarter. Downloads varied significantly, starting at 55.2K, with a notable dip mid-quarter, and ending at 11.9K. Active users began at 583K, with a slight decline to 446K by the quarter's end.

Minhas Finanças | Pessoais from Nimtech Tecnologia da Informacao LTDA showed stable weekly revenue, beginning at $5.5K and ending at $5.2K. Downloads fluctuated, starting at 15.1K, dipping mid-quarter, and recovering to 9.9K. Active users demonstrated consistency, hovering around the 280K mark throughout the quarter.

Despezzas: controle financeiro displayed a gradual decline in revenue from $3.8K to $2.7K. Downloads saw minor fluctuations, starting at 6K and ending at 5.1K. Active users remained steady, starting at 27.5K and closing at 29.8K.

These insights provide a snapshot of the consumer finance app landscape in South America for Q1 2025. For more detailed analytics, visit Sensor Tower.